History |13 November 2009 9:11

SCHWARZ ETIENNE: a clock-making House of luxury moving since 1902







  • Share on Tumblr

DSC00169bThe watch-making House SCHWARZ ETIENNE was born in 1902 by the holy union from the husbands Paul Arthur SCHWARTZ and Olga ETIENNE at La Chaux-de-Fonds, city well-known for its famous traditional clock-making industry in Switzerland.

At the origin, the watch-making House SCHWARZ ETIENNE was a watch-making manufacture manufacturing movements. Positioning like true precursors of clock-making industry, the House SCHWARZ ETIENNE chose to concentrate on the design and the assembly. Strong of its know-how, the House SCHWARZ ETIENNE became a reference’s brand as regards movements: very quickly its complications were famous everywhere on the watch-making planet. Let us quote as example only the brand “Venus”, “Glorys” or “Alpha & Astin”.

DSC00147bDuring the Second World War, the watch-making House SCHWARZ ETIENNE which had passed to the hands of Paul Arthur SCHWARTZ and Olga ETIENNE’s sons, started to produce time-keepers of a big authenticity and a well-known know-how of the Swiss watch-making masters for French customers.

This inclination to open naturally towards the foreigner made it possible the House SCHWARZ ETIENNE to be a success growing during the Sixties. From the Vatican – special ordering of watches in white gold- to the USSR – order placed by Leonid BREJNEV which carried the watch “Venus” to its wrist- the name of the clock-making House SCHWARZ ETIENNE reasoned into the watch-making planet.

The development of watches equipped with an artistic and traditional aura without unprecedentedpermitted the birth of the model of the brand “Venus”, “Venus de Milo” which also was offered to the famous actress Jane MANSFIELD.

Collection La Chaux-de-Fonds

Collection La Chaux-de-Fonds

The watch-making know-how, the after-sales service, the fame and the production capacity of the House SCHWARZ ETIENNE permitted to itself to cross the first and second oil crisis of 1974 and 1983 without too many tumults by ensuring the production of the movements the famous brands “Dunhill”, “Coventry Jaguar”, “Chanel” or “Mauboussin”.

Collection London

Collection London

The year 1992 was rich in changes, innovation and evolution for the House SCHWARZ ETIENNE. Indeed, the watch-making workshops of the House SCHWARZ ETIENNE were modernized and automated. Moreover, a logo was creating this same year when we also could note that the Name of the House was henceforth written in two separate words. Lastly, new movements and complications were born such as the “rapid return chronometer”.

Collection New-York

Collection New-York

In 2003, the watch-making manufacturer C. WILHELM & Co SA acquired the brand SCHWARZ ETIENNE. Consequently, the watch-making productions of the brand SCHWARZ ETIENNE became irremediably increasingly complex: GMT, rapid return and tourbillons are just some examples. The prestige’s collections were all numbered and produced in various versions: from steel models to white gold’s models, yellow gold’s models, and via the models decorated with jewels… All the ingredients were there to guarantee a world success but also the authenticity and the uniqueness of this watch-making brand.

In addition, we can notice that since May 2008, the watch-making House is named SCHWARZ ETIENNE SA.

Elegance, precision, ethics, tradition and authenticity… So many words to qualify the various collections of the House of SCHWARZ ETIENNE… From the collection “Roma”, to New York”, “Olympia”, “London”, “Barcelona” or “La Chaux-de-Fonds”, everyone finds its account.

Collection New-York

Collection Olympia

SE1008710rvbAs for movement “BSE1325-A”, fruit of an passionate work, it is the true result of a will to surpass the watch-making assets and to offer a manufactured product rich in innovation, but in particularly a manufactured product which remind all the authenticity and the uniqueness that the brand SCHWARZ ETIENNE asserts since its origin.

Beyond the watch-making tradition, the House SCHWARZ ETIENNE’s collections draw poetic timeless creations which offer us another interpretation of the time which passes…

Time does not slip away anymore, time is a secret.

Ce qui ont lu cette article ont aussi lu:

Chopard Mille Miglia GMT Chronographe 2012


Rejoignez la communauté des montres

Leave a Reply

You must be logged in to post a comment.