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Antonio Calce by Marc Ninghetto
Antonio Calce, born on 19th April 1967, is married and the father of three daughters aged 10, 8 and 3 years old. An engineering graduate of a Higher Technical College, he also has a diploma in business management from a Higher Business School (HES).
In 1994, he joined the Richemont Group as Manager of the Technical Department of the Piaget Manufacture. He was then given greater responsibilities in the management of methods and logistics.
In 1997, he became Director of Product Development for the Piaget and Panerai brands. This new experience enabled him to develop his strategic vision and to complete his technical and product profile.
In 2000, he was appointed General Manager of the Panerai Manufacture. Called to participate in the construction of the brand, he was given the task of creating the brand’s management tools. This involved defining the organisation, putting the human resources in place, integrating professional skills and utilising his qualities as an entrepreneur and talented designer within the Panerai brand. Within 5 years, he had developed a winning product and movement strategy, in particular, with regards to the development of the first automatic 13 1/4 line movement on the market.
In 2005, in his development capacity, he was invited to join CORUM as Vice President of Operations. A true strategist, he put his entrepreneurial qualities to the service of the brand and took up the risky challenge of repositioning CORUM and redefining both its organisation and its managerial structure. By mastering all the development stages of a watch, Antonio Calce brings his expertise from creation through product launch to the market, including all phases of technical development, manufacturing, production and distribution.
In February 2007, he was entrusted with the position of CEO in order to continue managing the product strategy on a long-term basis. Enjoying the renewed success of CORUM, Antonio Calce plans to increase the brand’s awareness by developing strong product coherence based on 4 pillars (Admiral’s Cup, Romvlvs, Corum Bridges, Artisans).
In October 2009, after the takeover of CORUM USA LLC, distribution agent in North American and Caribbean markets; Antonio Calce was entrusted with the Presidency of the brand’s new subsidiary. A man of products, an entrepreneur and an assembler, Antonio Calce first set about the task of re-focusing the product collection on its foundations and working on the brand at its DNA level. He concentrated on investing in human resources in order to rebuild watchmaking talent within the company. With a view to regaining independence for CORUM, Antonio Calce initiated a process of skill integration, with a view to mastering the creation and production of the movements and leading the brand step by step towards its verticalisation.
In 2009, he wrote a new chapter in Corum’s history by launching the second in-house baguette movement, entirely conceived, developed and assembled in the brand’s workshops. Housing the linear caliber CO 007, the Ti-Bridge stood out as a new icon of contemporary high horology from the moment it was launched.
In 2010 the brand celebrates its 55th anniversary, a half century of the Admiral’s Cup collection and 30 years of the Golden Bridge model. True to his product vision, Antonio Calce continues the consolidation of the brand, honouring these anniversaries with birthday models paying tribute to the brand’s creativity and to CORUM’s watchmaking experience. With the Golden Bridge Tourbillon with Silicium escapement housed in the world’s smallest tourbillon carriage, Antonio Calce confirms that Corum has recovered its status as a luxury watch brand.
Today Antonio Calce continues the development of the brand with two main priorities; to establish a selective distribution network by ensuring the adequacy of the network with the brand’s positioning both in terms of quality and quantity, and to guarantee the development of the brand image through a product-based communication strategy.
