Piaget at the 25th Biennale des Antiquaires in Paris

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Logo	Fondateurs	Année de fondation	Lieu de création	Site Web
	Georges Piaget	1874	La Côte aux Fées / Suisse	www.piaget.com

Since 1962, when the first Biennale or Antiques Fair was held in Paris, the Grand Palais has regularly welcomed (once very two years, as its French name implies) one of the finest international art events. Pierre Vandermersh, President of the National Union of Antique Dealers, first had the idea of this Antiques Fair in the late 1950s. The support of André Malraux, the iconic Minister for Cultural Affairs under General de Gaulle, enabled him to bring his project to fruition.
Inaugurated in 1900 at the World Fair, the Grand Palais is undoubtedly one of the world’s most prestigious exhibition centres. The restoration work undertaken between 2001 and 2007 now enables the Biennale to spread over a full 13,500 square metres within this exceptional Palace of Fine Arts.
The Piaget booth is located right in the middle of the Allée des Joailliers (Jewellers’ Avenue), at the centre of the Grand Palais beneath the 45 metre-high glass dome.

Piaget’s first participation in the Biennale des Antiquaires in Paris is a natural continuation of the brand history.
The tradition of prestige and excellence cultivated by Piaget since its founding in 1874, combined with its creativity and its successive encounters in the world of Art make it a first-class player in this event. From the famous ultra-thin hand-wound Calibre 9P to the 600P world-thinnest shaped tourbillon movement, the exceptional talent of the Maison Piaget lies in its ability to perpetually reinvent time-honoured techniques, to inspire dreams by creating surprises and emotions around gold and diamonds. In the late 1950s, jewellery began acquiring increasing importance for Piaget, with the appearance of jewellery-watches. In the 1960s and 1970s, the brand’s penchant for boldness was expressed fully and freely, creating an inimitable style and an immediately recognisable identity. The brand brought extravagance to the extremely traditional world of watchmaking by introducing hard stone dials, cuff-watches, ring-watches and amazing sautoir-necklace watches.
Piaget was one of the first companies to combine Haute Horlogerie and Haute Joaillerie, to create watches that were pieces of jewellery and vice versa. To look at time differently, as a precious entity that deserves the finest materials and the most accomplished expertise. To combine watchmaking know-how acquired through over 135 years with a constantly pioneering spirit. That was what led the brand in the 1960s to acquire workshops specialising in goldsmithing and precious stones in order to gain complete control of its production. Today, Piaget is a fully integrated watch manufacturer encompassing over 40 crafts and professions dedicated to the subtle and refined arts of Haute Horlogerie and Haute Joaillerie.

A showcase will feature some of the most extraordinary complicated men’s watches born in the workshops of the Geneva-based Manufacture, thus providing a perfect expression of the twin fields of expertise so brilliantly mastered by Piaget, Haute Horlogerie and Haute Joaillerie.
Piaget has an exceptionally rich watchmaking heritage, which includes an exceptional portfolio of mechanical movements entirely conceived, developed and produced in-house. But the fact that Piaget is a Manufacture de Haute Horlogerie that is truly unique in its kind is also due to the fact that this technical excellence is supported and enriched by authentic expertise in the field of jewellery.
Extreme horological complications are in the spotlight here, set off to their best advantage by their finely crafted diamond-studded cases.
The Piaget Polo watch equipped with a Tourbillon Relatif, a model exclusive to Piaget thanks to its mobile carriage suspended from the minute hand, boasts almost 730 diamonds totalling 19.3 carats. Its gem-setting alone took over 200 hours to complete.
Meanwhile, the Tourbillon Relatif enamel, an exquisitely enamelled model paying tribute to the city of Paris is a nod to the Biennale des Antiquaires, which since 1960 has presented the finest works of art in the City of Lights. This model combines the complexity of the Tourbillon Relatif with the sophistication of the enamelled motifs on the case. On the dial, the 12 avenues fanning out from the Place de l’Etoile are engraved in 18-carat white gold, while the sides depict the famous monuments and landmarks that have earned the city its peerless reputation.
The exceptional talent of the Piaget craftsmen lies in their ability to perpetually reinvent time-honoured techniques and to inspire dreams by creating surprises and emotions around gold and diamonds.

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