Contact
Twitter
Facebook
Youtube
FRANCAIS
Can you imagine a line of women’s watches that recalls the most compelling design elements of the golden age of couture and combines them with the best mechanical watch movements in the world? Is the idea simply too good to be true? OMEGA can answer these questions in a word: Ladymatic.
Reviving a legendary name
The OMEGA Ladymatic reintroduces a name from the storied brand’s illustrious past. Originally launched in 1955 and continuing for the better part of a generation, the Ladymatic wristwatch line defined feminine grace and elegance in another era. It was one of the brand’s first self-winding watches to be designed especially for women and it featured the smallest automatic movement OMEGA had ever made.
OMEGA has chosen to revive the legendary name with a family of watches whose design originality and Co-Axial innovation combine to give an entirely new meaning to Ladymatic. These are timepieces that have been created to address women’s desire to own wristwatches that make profound fashion statements but which are also equipped with the best series-produced mechanical watch movements in the world.
Nicole Kidman and Ladymatic
Academy Award-winning actress Nicole Kidman, an OMEGA brand ambassador since 2004, will be the face (and wrist) associated with the Ladymatic line. Asked what she thought about OMEGA’s decision to use a name associated with a product launched in the fifties, Kidman said, “There’s something appealing about that type of communication. There’s a fascination with the era which means that the advertisements can be playful without actually turning back the clock. As the Ladymatic watch collection represents state-of-the-industry technology, this campaign is really a sort of wink.”
What’s in a name? Ladymatic in 1955 and 2010
When the first Ladymatic watches were released by OMEGA in 1955, the name concisely communicated the collection’s strength: the Ladymatic was a self-winding watch created especially for women.
OMEGA president Stephen Urquhart said about reviving the Ladymatic name, “We’re certainly aware that it sounds different now than it did 55 years ago. But the new watches are superb and they’ve been designed for women who have told us that they are as interested in the quality of our mechanical movements as they are in the style of the watches.”
Mr. Urquhart added, “By reviving this name, we’ve been able to focus attention on how important our women customers have been to us over the years and also to show the world what a mechanical watch for women should be in the 21st century.”
Nicole Kidman echoed his sentiment saying, “These days, interest in the quality of a watch movement isn’t gender specific – women have the same interest in its performance as men do. The Ladymatic addresses that perfectly.”
