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FRANCAIS
Watch exports started the year 2011 in very good shape. In January, their value was 1.1 billion francs. This figure exceeds by 16.9% the result for January 2010, the month in which watch exports began their recovery after a marked decline in 2009.
Exports of gold watches stood out by an increase of twice the average rate, while steel watches lagged slightly behind.In volume terms, the rate of increase for the category of other materials was also well above that of other finishes. In total, Swiss watch manufacturers shipped 300,000 more timepieces abroad than in 2010.
Watches costing less than 200 francs (export price) followed the average trend and clearly influenced the overall rise in the number of timepieces exported. The 200-500 francs category continued its very steady progression, while the 500-3,000 francs segment showed little change compared to 2010. Timepieces costing more than 3,000 francs saw their value increase by 25.1%.Watch exports to Hong Kong dipped after 13 months of steady increases. This is no doubt an isolated variation, with little significance for the general trend, which remains very good on this market and is set to continue in 2011. Indeed other Far Eastern markets such as China, Singapore and South Korea recorded double-digit rates of growth. January was also an excellent month for the United States. In Europe, France registered high growth, largely attributable to transit, while Italy showed a downturn (-5.0%) and Germany stagnated (+0.6%). In the Middle East, the United Arab Emirates recorded one of the highest increases on the planet.
Source: www.fhs.ch
