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FRANCAIS
Despite a less favourable base effect than previous months, watch exports rose very sharply in November. Their value amounted to 1.8 billion francs, an increase of 29.7% compared to November 2009. In eleven months, the sector exported the equivalent of 14.6 billion francs, i.e. 21.8% more than in 2009 and marginally higher than in 2007.
Watch exports were up across the board in terms of materials. Bimetallic products recorded a particularly strong increase. The number of pieces leaving Switzerland also rose sharply compared to November 2009. In one month, more than 500,000 additional timepieces were exported, making a total of 2.9 million units.
Growth was very strong for watches priced at more than 3,000 francs (export price), which showed rates of variation in excess of 40%. The 200-500 francs category also did better than average, with rates above 30%. Other segments showed more moderate growth but nonetheless continued their gradually recovery.
Far ahead of other markets, Hong Kong produced an excellent result in November, absorbing more than 20% of Swiss watch exports. The United States failed to match this performance but continued to show a positive trend. France remained one of Europe’s most dynamic markets, thanks in particular to tourism. Singapore recorded growth on a par with that of Hong Kong, while China held firm with an excellent +39.3%. Meanwhile Italy recorded an increase identical to the global average.
