Watch exports showed a high rate of growth in December 2010, despite a less favourable base effect. Their value, at 1.5 billion francs, exceeded by 25.8% the result achieved in December 2009. The year 2010 ended with a level of 16.2 billion francs, an increase of 22.1% compared to 2009. Results for the sector were therefore slightly above the value recorded in 2007.
The value of wristwatch exports rose for all materials in December. Steel, gold and bimetallic were among the main drivers of growth. In volume terms, steel timepieces registered a strong increase, markedly influencing the overall result. Bimetallic products recorded the most pronounced growth. In total, Switzerland exported 430,000 more watches than in December 2009.
All price segments performed well in December. The 200-500 franc range (export price) stood out with an increase approaching 60% both in value and volume terms.
Watch exports to Hong Kong continued their very pronounced upward trend, while the United States achieved virtually the same result as in December 2009. China showed particularly substantial growth, underlining still further a very strong trend. Still the number one destination in Europe, France recorded a performance well above average, while Italy stagnated and Germany only slightly exceeded its level of December 2009. In fifth position, Japan continued its spectacular recovery.
Source: www.fhs.ch


FRANCAIS

