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FRANCAIS
Watch exports in April returned to their 2007 level. Their value of 1.2 billion francs was 11.5% higher than in April 2009. This sharp growth is slightly below the average for the first quarter. Over the first four months of the year, the sector recorded an increase of 16.4% compared to 2009.
The rise in value was supported mainly by bimetallic watches, which saw their value increase by 82.9% in April. Most other materials were below the average. In volume terms, bimetallic timepieces also made a strong showing. The most significant contributions in absolute terms were from the category of other materials and steel.
Growth in value in April was distributed very evenly among different price segments, which all registered an increase of between 10.5% and 12.7%. The increase in the number of timepieces exported was attributable mainly to wristwatches costing less than 200 francs (export price), which registered the highest increase in relative (+22.1%) and absolute terms (+230,000 units). Other price ranges also recorded double digit growth, except for the 500-3,000 francs category where volumes remained on a par with April 2009.
Most markets continued on the path of recovery, albeit at different rates. Hong Kong remained very dynamic for Swiss watch manufacturers. After very strong growth in March, the United States recorded a modest increase in April. While the trend in France and Italy was positive, Germany lost ground sharply. China stood out clearly with a particularly high rate of variation, confirming its pole position in terms of growth since the beginning of the year.
source: www.fhs.ch
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