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FRANCAIS
The name of Fréderic Jouvenot might certainly sound familiar to you. Indeed it was the winner of the SuperWatch Award during the last edition of the GTE (Geneva Time Exhibition). Named also The Little Prince of the watchmaking, Frederic Jouvenot has been making us dreaming since the last edition of Baselworld where we discovered his latest model Helios (see the interview of March 30th, 2010).
Fréderic Jouvenot
It was right on a stand located in a corner of an alley of the GTE, that we tried to learn more about the future of this very new watchmaking brand, which is conquering the watch market. We first had the opportunity to discover the final version of the collection Hélios, which is declined in two versions and limited to 288 pieces: the first version is made in titanium and the second one in DLC: the cones which make the particularity of this model perform their rotation instantly, while the curved case allows a perfect fitting to any wrist. The price is slightly lower than 50,000 CHF taxes excluded, limiting thus the target customers to only some wealthy collectors.
Noticed by Thierry Mottet (from Veneluxe SA) at Baselworld, the company has now all the necessary investments enabling its development. The freshness of the brand is what initially caught Thierry Mottet interest. Indeed, this freshness without any past history offers the possibility to build everything differently and far from the classical watchmaking schemes. The brand had also an significant advantage: a famous name.
The Archduke of Austria, Monsignor Von Habsburg -Lothringen and Frederic Jouvenot
According to Thierry Mottet, what makes the brand different from the others is first its after-sales services: At Fréderic Jouvenot a defective timepiece is instantly replaced by a new one. This strategy ensures an extreme competitiveness in terms of conflict management, and reduces the risk of disappointment for sentimentals who quite often have replace their defective timepiece by a new and different one.
Secondly axis on which the executive committee wanted to stand out is communication, you will never see an athlete as ambassador for Frederic Jouvenot, the brand have recourse to the Archduke of Austria, Monsignor Von Habsburg -Lothringen (free of charge according to Thierry Mottet).
The distribution policy which has for aim to target places prioritizing luxury tourism: you would rather see Fréderic Jouvenot at the Printemps, than at a small distributor.
Finally the engagement: the company partners with a watchmaking technology park and wishes to pursue this partnership with its companies in order to contribute to the protection of the park.
When we eventually asked the team Fréderic Jouvenot about their feeling regarding the award they won, they answered how surprised they were about the sudden recognition, but did not mention about the concrete and spectacular results of this adventure they started 3 months ago.
