In an increasingly standardized world where every watch manufacturer seeks first and foremost to define and impose its own identity, BOVET has remained true to its heritage and its time-honoured watchmaker’s values. Famed not only for its unique identity but also for its technical mastery, BOVET is renowned in the world of haute horlogerie for its pocket-watch inspired wristwatch.
Since 2001, Pascal Raffy, the owner of the House of BOVET, has sought to strengthen this inimitable identity by developing an idea he has made his own, namely that of perfect interchangeability.
After more than seven years of research and development, this quest for perfection has resulted in an invention that makes it possible to transform the BOVET wristwatch into a pocket-watch or a miniature table clock. Moreover, this can be done without the bother of tools or supports of any kind. In one easy movement the BOVET timepiece can adapt to the whim of its owner.
At its annual Salon in January 2010, BOVET will unveil its fabulous collection named AMADEO, after the man at the origin of Pascal Raffy’s inspiration and motivation. This crowning achievement will undoubtedly mark a major turning point in the history of BOVET.
Presaging this new chapter in the development of BOVET collections, it was in Monaco, on 24 September 2009, that the first AMADEO timepiece was presented by ONLY WATCH at the auction on behalf of children suffering from muscular dystrophy. Following an initial successful collaboration in 2005, BOVET stepped forward for the second time to support this worthy cause, donating one of the most emblematic of watches, namely the Jumping Hours, complete with miniature painting on its mother-of-pearl dial. After several bids, this exceptional timepiece was acquired by an American collector for the very gratifying sum of €90,000. This creation, representative of the unique watchmaking art of the House of BOVET, will have paved the way for further undeniable success, to the great delight of its purchaser and the profound satisfaction of Pascal Raffy for having accompanied Only Watch in this most principled of endeavours.
The 8th SALON BOVET will be held in Geneva from 18 to 23 January 2010, presenting the New AMADEO Collection and other Innovations….


FRANCAIS