Bell & Ross is the first watchmaking brand to open an e-store offering all its collections.

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Bell & Ross is the first watchmaking brand to open an e-store offering all its collections. The Swiss-French watchmaking house announced it will sell online all its products now that the company has signed a special agreement with all its official offline reseller. This is something very new in the watchmaking industry, since the brand is offering all its items (watches and accessories), and that makes about 300 references! Bell & Ross has opened its online store since december 1^st, 2009. the market will be first limited to the European market before being expanded to all the other markets. The president Carlos-Antonio Rosillo qualifies this action as “ a strategic and important step enabling a permanent research for the brand and which will bring the best services for its clients.”

Bell & Ross has also announced the reasons that made the company taking such a decision: the freedom of being able de buy 24/7; a presence in the geographic zones where there is no reseller; an answer to many internet users who were wondering why there were no internet store; an increase of the visibility of its collections and its latest items; the lack of emblematic models which increased their demand at the headquarters’, the confusion which exists at the moment concerning online sales offers due to a lack of no official offer and which engenders no control over all these non official offers.

For Carlos Rosillo, this huge step could have never been reached without the total agreement of every Bell & Ross reseller. It is a true partnership project which associates everyone among the 300 europeans stores. The resellers have shown an enthusiastic welcome for this ambitious project and which aim is to offer a shared success.

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